For sellers · Waterloo Region & beyond

Thinking of selling? Start with the real number.

Skip the robot estimate. Tell William about your home and he builds you a real report: recent comparable sales near you, an honest pricing strategy for your street, and exactly how he’d market your home to sell for the most. No cost, no obligation.

01

What your report actually tells you.

Real comparables and a straight read, not a number a computer guessed

Recent comparable sales

What genuinely similar homes near you actually sold for, pulled fresh, never an algorithm’s guess.

A pricing strategy for your street

The launch price that earns the most for your home and timeline, with the honest reasoning behind it.

What to fix, and what to leave

Where prep dollars actually pay off before you list, and where they quietly don’t.

Your real bottom line

A grounded read on timeline and what you net after commission, HST, and closing costs.

Browse a full sample report ↗The real thing, with illustrative addresses and data.
02

What would you actually walk away with?

The number nobody shows you: your proceeds after commission, HST, and the mortgage

Estimates only. Commission shown at the standard 2.5% listing + 2.0% co-op including 13% HST; William walks you through the exact numbers and options before anything is signed. Mortgage discharge fees or penalties vary by lender; confirm final figures with your lawyer.

Sale price$750,000
Commission (2.5% + 2%, incl. 13% HST)$38,138
Legal fees (estimate)$1,800
Mortgage payout$300,000
Your estimated walk-away$410,063

This is the ten-second version. Your report pins down the real sale price side of this math with actual comparable sales, so the walk-away number stops being a guess.

03

How William markets your home.

When you list, here is what goes to work for you

Professional photography

Your home shot to look its best, the first thing every buyer sees online.

A custom property landing page

A dedicated page for your home with a full photo gallery, built to share.

Social media promotions and videos

Your listing put in front of active buyers across William’s and the team’s channels.

The Rego Team network

An email blast to The Rego Team’s extensive buyer and agent network, beyond the public listing.

Full MLS and Realtor.ca exposure

Your home on the systems every agent and serious buyer is searching, plus a yard sign.

An optional, free stager consultation

No charge, with practical tips you can do yourself before photo day if you’d rather.

“I’ll be with you through every step: preparation, photography, marketing, negotiation, and close.”

04

From report to sold.

The whole path, so you always know what happens next
  1. 01

    Your value report

    Real comparable sales and an honest read on your price, usually within one business day.

  2. 02

    Your number and your options

    What you would walk away with, what is worth improving first, and the timing that suits you. No pressure to go further.

  3. 03

    Prep, made manageable

    A prioritized plan for what actually pays off, and William coordinates the pros for anything you do not want to handle.

  4. 04

    Launch and showings

    Photography, your own property page, and The Rego Team’s extensive buyer and agent network. William keeps you in the loop at every step.

  5. 05

    Offers, negotiation, close

    Every offer translated into your real net dollars, negotiated hard, and managed through to keys.

05

Request your home value report.

A few details and William takes it from there, usually same day
I recently had the pleasure of working with William Forbes for the listing of one of my investment properties in Kitchener, and was thoroughly impressed. His deep understanding of investment properties and the local rental market was invaluable. William was professional, highly knowledgeable, and consistently provided well-researched advice. I was informed at every step and his dedication made the experience smooth and stress-free. I highly recommend William to anyone seeking a reliable real estate expert, especially in KW's investment property sector.
Hakam Z. · Seller · Investment property, Kitchener
Selling my rental property could have easily been stressful and overwhelming, but Will made the entire process feel smooth, organized, and surprisingly stress-free. It genuinely felt like he treated the property as if it were his own. He didn't just list the home and move on — he actively helped coordinate and manage contractors, gave great advice on improvements and staging, and handled countless details that saved me an incredible amount of time and stress.
Andrew D. · Seller · Rental property

§ Get in touch

Let's talk about
what you're working on.

Whether you're early in the process or ready to move, William reads every message and replies personally.

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Tell us about your property and William will prepare a same-day market estimate. No obligation.

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Selling and buying at the same time? Run the sell-then-buy numbers, or explore new builds. Thinking about downsizing? Start here, at your pace.